
We as followers have a natural tendency to track what our favorite celebrities are doing. This is not just a game of their upcoming projects, we are more hooked to their personal branding.
Today, in this blog, we will look at the top celebrity entrepreneurs and what craze is weaving in the market.
- Rare Beauty By Selena Gomez

It is more than just makeup; what output can you expect when it is in this mission of a brand to celebrate everyone’s individuality?
Rare Beauty, launched in 2020, is redefining what being beautiful means. The main idea is to encourage people to be inclusive. So, get ready to hide your flaws by loving your uniqueness.
Products
This brand covers a variety of products:
- Soft Pinch Liquid Blush
- Positive Light Liquid Luminizer
- Liquid Touch Weightless Foundation
- Positive Light Tinted Moisturizer SPF 20
- Lip Soufflé Matte Lip Cream
- Kind Words Matte Lip Liner
- Soft Pinch Tinted Lip Oil
- Martha Stewart Living By Martha Stewart

With its main focus on lifestyle content and the domestic arts, Martha Stewart Living has grown into a big business with the magazine, TV shows, and products like cookware, bedding, and crafts.
The foundation of this brand is knowledge and trust, by showing people how to do things at home in a fancy but easy-to-follow way.
Note: The brand is no longer under Stewart’s control. It is currently part of Marquee Brands (since 2019).
Products
Here are the products sold at Martha Stewart Living:
- Cookware (pots, pans, kitchen tools)
- Bedding (sheets, blankets, pillows)
- Home decor (vases, candles, picture frames)
- Craft supplies (yarn, paint, scrapbooking materials)
- Garden tools and accessories
- Seasonal decorations (holiday and party items)
- The Outset By Scarlett Johanson

One of the newest editions in the beauty world is The Outset, by Scarlett Johansson, created in 2022. s all about keeping things simple. The skincare that is gentle and cares for the skin’s natural needs gives all minimalist girly vibes.
Products
Outset started their skincare line with just five basic products that help with common skin problems like dryness and dullness:
- Gentle Micellar Antioxidant Cleanser
- Nourishing Squalane Daily Moisturizer
- Firming Vegan Collagen Prep Serum
- Restorative Niacinamide Night Cream
- Smoothing Vitamin C Eye + Expression Lines Cream
- Exfoliating Caffeine Micro Polish
- Purifying Blue Clay Mask
- Botanical Barrier Rescue Balm
- Lip Oasis Glossy Treatment
- Cécred By Beyoncé

Beyoncé, with her mom’s help, has launched her hair care brand, Cécred, in February 2024.
The brand’s major focus is on making weak or damaged hair stronger, using special ingredients like honey, oils, butters, and fermented rice water.
Products
The name is inspired by Beyoncé herself and includes a variety of products:
- Clarifying Shampoo & Scalp Scrub
- Hydrating Shampoo
- Moisturizing Deep Conditioner
- Reconstructing Treatment Mask
- Fermented Rice & Rose Protein Ritual
- Ritual Shaking Vessel (for mixing the treatment)
- Moisture Sealing Lotion
- Nourishing Hair Oil
- Stripes BY Naomi Watts

A brand built on the foundations of critical thinking and support for women. Naomi Watts’ brand Stripes aimed to offer care and solutions to all those women suffering from menopause.
Naomi herself is an active speaker about menopause and helping women feel supported during this stage of life.
Products
Here are Stripes’ products:
- Dew As I Do (brightening face cream)
- The Power Move (hydrating facial serum)
- Evening Wear (retinol night cream)
- Resting Clean Face (facial cleanser)
- The Cool Factor (cooling face mist for hot flashes)
- Inside Edition (menopause supplement)
- Menopause Survival Kit (set with key products)
- Glow Up From The Toe Up (night cream and travel sizes kit)
- Good Dye Young By Hayley Williams

To all those folks whose hair is tired of being blonde and brown throughout the years. Good Dye Young is here to save you.
Just like Hayley’s colorful personality, her hair dye brand is also vibrant, just like her. Just try it if you want to have fun with some bold colors.
Products
Here is the list of vegan and cruelty-free products:
- Semi-permanent hair dyes in many bright colors (like pink, purple, blue, green)
- Temporary hair makeup (washes out in one wash)
- Color-depositing conditioners to keep color fresh
- Gentle shampoo for color-treated hair
- Hair lightening kits to prepare hair for dye
- Starter kits with everything you need to dye hair at home
- Bundles of matching colors and care products
- Henry Rose By Michelle Pfeiffer

Michelle Pfeiffer, in 2019, created a classy perfume brand called Henry Rose. The brand is all about class, luxury, and safe ingredients.
Products
Here are Henry Rose products made with clean ingredients:
- Dave (vanilla and citrus scent)
- Jake’s House (marine citrus scent)
- Windows Down (citrus and tea scent)
- Flora Carnivora (white floral scent)
- Queens & Monsters (amber and vanilla scent)
- Torn (spicy vanilla scent)
- Dark is Night (woody spicy scent)
- Sheep’s Clothing (floral woody scent)
- Menace (aquatic musk scent)
- Smyth (green apple and wood scent)
- Homecourt By Courteney Cox

What if we talk about “home-care” instead of skin-care and hair-care? Homecourt, built by Courteney Cox, is following this simple rule. Let us check what “home-care” products we can get.
Products
Homecourt offers a wide range of products:
- Surface Cleaner
- Hand Wash
- Hand Cream
- Dish Soap
- Room Deodorant
- Candles
- Body Wash
- Hello Bello By Kristen Bell

Kristen Bell and her husband, Dax Shepard, started the Hello Bello brand to help parents get high-quality, safe, and affordable baby items.
Products
Many of the products are made with plant-based and organic ingredients to be gentle on babies.
- Diapers
- Baby Wipes
- Shampoo & Body Wash
- Baby Lotion
- Diaper Rash Cream
- Bubble Bath
- Vitamins
- Hand Sanitizer
- Laundry Detergent
- Sunscreen
- Fabletics By Kate Hudson

Fabletics, started in 2013 by actress Kate Hudson as a partner, is an activewear brand. We all know Kate’s fitness. This fitness became Kate’s motivation, which helped her create her own brand.
Products
Fabletics offers affordable workout clothes like:
- Leggings
- Sports Bras
- Tops
- Jackets & Hoodies
- Shorts
- Pants & Joggers
- Swimwear
- Dresses & Skirts
- Shoes
- Accessories
Ending Notes
Are you into beauty, wellness, fashion, or even home care? Our Celebrities are serving you in every state. Perhaps, some of these brands you didn’t know your favorite stars created. Bet?
Do you want to learn more about your favourite celebrities, just hit the follow button and you will get the latest updates!